Thursday, March 4, 2010

I Heart London Supermarkets

While London may not be reknowned for its cuisine, it should be know for its marvelous supermarkets and their quality, ready-to-eat options. Not too mention its stunning packaging design and clever, whimsical way of naming food.

A few years ago, a fellow foodie friend and I took a whirlwind tour of London supermarkets including Waitrose, Marks & Spencer, and Tesco. Like an old episode of Supermarket Sweep, we raced around the stores loading up our carts. Ok, not really, but we did race around and took a lot of rogue photos (sorry, they aren't the best). In the spirit of the Sound of Music, these are a few of my favorite UK things:

What’s for dinner tonight?

This private label salmon and vegetable meal is one of many dishes in the prepared foods refrigerated section.

As well as these Easy to Cook meals- aren’t the photos on package gorgeous?

The power of dark packaging and the promise of perfect tenderness made this line of premium meals really stand out.

I loved the sensory descriptions of aromatic and crispy duck wrapped in pancakes.

And the take out appeal of these easy dinners.

Not to mention a very visual pizza offering- the real thing looks just as good as the photo!

and these veggies look fresh and vibrant in this transparent packaging.

American Breakfast Doesn’t Look Like This

This Banana Breakie to go has bananas, probiotic yogurt and oatmeal.

And who doesn't want a happy Christmas smoothie? I was pleasantly surprised by the seasonal flavors in breakfast cereal, yogurt smoothies and many products at Marks& Spencer.

A bit of toffee, apple and blackberry porridge.

I wouldn’t skip breakfast if it looked like this. Love it! Reminds me of this great blog: Simply Breakfast.


I'll have some clouds and fruits to drink, please.

Or just fruit...

or perhaps some toffee caramel and chocolate milk! Oh my!

or a smoothie for autumn made with damsons (plum), blackberries and apples.

Desserts and Other Scrummy Things

Scrummy may be the only word delicious enough to describe "Crazy Chocolate Overload."

Beautiful tarts...

and Serious desserts in actual crockery!

And these decadent desserts with toppings and swirls. I'll take a scoop of strawberries & cream pavlova ice cream.

And finally, we'll top it off with toffee probiotic yogurt or a bit of Christmas pudding lakemead yogurt.

And, we're full.


Fran said...

WOW! I'd heard Tesco is a fabulous company, but I never imagined this. It all looks so inviting and I usually don't do packaged prepared food. I could be swayed by this line of products though.

You did some great stealth photographing.

Casey@Good. Food. Stories. said...

Oh my gosh, such beautifully-designed packaging! And it was so lovely to see your smiling face at the top of the post. :)

Lauren said...

Hi Fran and Casey,
Glad u liked the post. Most of the products are from Marks & Spencer and Waitrose. And many are their private label! It was stunning to see such enticing food products

Lekkermunn said...

I prefer food shopping to clothes shopping in England. The food package is usually great, the design is clean and the pictures are good.
The Waitrose magazine - Food Illustrated is great as well.
For a brief moment I thought you had been to England just now. If you ever go back - remember that Oslo is not far away.

Sarah - A Beach Home Companion said...

We are going to Europe next month and I plan to spend a lot of time perusing the local markets as well as the grocery stores. I'll send you picks of the realy interesting stuff for your research!

Lauren said...

would love to see what you find, Sarah! Happy travels!